
Hi, I'm Ilona Dielis
MSc Business Strategist | International Marketing Manager | Certified NLP Master Coach | Customer Experience Professional
I’m an External Marketing Manager with over a decade of international marketing experience. I help vision-driven founders like you elevate their marketing strategies without adding more to your workload.
Think of me as your strategic partner who translates your big-picture vision into actionable, ethical, and results-driven marketing. My clients describe me as a creative problem-solver with a strategic edge, someone who “gets it done.”
Think of me as your strategic partner who translates your vision into actionable, ethical and results-driven marketing. My clients describe me as a creative problem-solver with a strategic edge, someone “who gets it done”.
When we work together, I align your marketing with your business vision, goals and client needs, without adding more to your to-do list. The result? Sustainable growth, less stress, and more time to focus on what truly matters to you.
Success stories
Winning industry awards
A Craft Brewery Group in Shanghai won multiple “Best Craft Beer Brewery” awards thanks to my customer-centric marketing strategy.
Fully booked, pre-opening
A Dutch client in elderly care residences was fully booked out pre-opening because of a tailored marketing campaign.
Consistent tour bookings
Established a consistent flow of client inquiries for an Australian early education centre as their External Marketing Manager
Since 2018, I help visionary, family-owned businesses grow in a sustainable way, with less stress and more ease
As a marketing and business strategist, I can help you craft your strategy, set-up or professionalise your marketing department and help you streamline your processes so you can focus on what you do best: helping your clients.

My Success Story
As the daughter of entrepreneurs, I know what it takes to grow a business. My parents owned an organic supermarket long before it became trendy. Their success wasn’t just about the product—it was about creating memorable customer experiences that turned clients into loyal fans. And with results: some customers would drive 30 minutes to buy from our supermarket (while driving past several similar competitors).
This foundation inspired me to pursue a BBA in Hospitality Management and an MSc in Business Strategy. My career took off when I was invited to optimize the marketing for the largest organic supermarket chain in the Netherlands, and I haven’t looked back since.
Today, I bring this wealth of experience to visionary founders like you.

How we can work together
01. Free Resources
Access free tools and content like NLP-focused marketing masterclasses and my podcast to see my marketing approach in action.
02. Marketing Audit
In a 90-minute session, we spot where you’re leaking leads, energy and time. We create an actionable plan to close 10% of the gaps that cause 90% of your frustration.
03. External Marketing Manager
Let me take marketing off your plate. I’ll craft a vision-aligned marketing strategy and set up or professionalise your marketing department.
What I bring to the table
As an External Marketing Manager, I’m here to help your business grow. That means, you get to benefit from all my experience and knowledge.
On top of my marketing experience, I’ll bring:
MSc Business Strategist
BBA International Hospitality Management
Certified NLP Master Coach
Certified Customer Experience (CX) Professional
A global perspective, thanks to my previous expat life and international projects
A proven trackrecord: Award-winning strategies and happy clients worldwide.
Let's start growing your business in an aligned, sustainable way
I invite you to a complimentary 30-minute consult to explore your business goals and identify your next steps. If we’re not the right fit, I’ll happily connect you with someone in my network.
TESTIMONIALS
Kind Words of Praise
When working with me, you won’t get any ‘cowboy marketing tactics’. I’m all about helping you create sustainable business growth with less stress, more ease.
Here’s what my clients say about working with me.
I had been searching for the right next step, and I was approached by social media experts and business coaches who wanted to teach me how to completely reorganize my business. Nothing felt right.
Until Ilona gave me the feeling, with a few simple tips, that I would find what I was looking for with her: someone who sees the big picture clearly, who manages from a helicopter view from the sidelines, who advises on a project basis, and who knows everything about marketing both analytically and practically.
The result of working with Ilona was everything I hoped for.
I warmly recommend Ilona as a marketing and business strategist who advises, thinks with you and is knowledgable on all things business growth. In no time, she will have a clear idea of how you work, how your company is structured and how those two factors lead to YOUR desired result.
You were so kind and calm, it was really helpful when you were explaining the steps of the customer journey, and I felt like I had so many lightbulb moments! Honestly can’t thank you enough!
Without a doubt, Ilona is the one you want on the team. She is enthusiastic, connects the dots and crosses the i's and has a huge network from which she always knows how to get just the answers you need.
During my maternity leave, she was the only person I entrusted with my work and I was then able to convince the board that she should stay longer. Ilona is full of good ideas to help an organization flourish, reach the target group and inspire colleagues.
Ilona's unique view on organizing companies and creativity make her a great Marketing and Business Strategist.
She formulated our marketing strategy to improve our brand awareness and helped us win the Best Craft Beer Bar of the Year Award 2017 in the That's Shanghai F&B Industry Awards.
She's our go-to person for our strategic marketing projects like creating our website and investors presentation.
How I Can Help You
My areas of expertise include marketing, business strategy. In everything that I do, I work from your vision, customer journey and customer experience to help you turn your clients into fans.
Did you know I have another business in which I help my clients with their strategic next steps as the CEO of their business?

The last thing you want is getting into the entrepreneurial rat race. I help my clients go from ‘always busy business’ to the bucketlist business they dreamed of when they started their business.

Over the years I’ve helped visionary business owners with their strategic next steps: ranging from turning ideas into action, starting an online business from scratch or creating a strategic product offering and launch planning.

As a certified NLP Mindset coach I help my clients step into the CEO role. Adopting a helicopter view, making the shift from ad-hoc actions to strategic thinking for sustainable business growth with less stress, more ease.