360° Business Audit
In your 90-minute business audit, we will:
- Identify where you’re leaking leads;
- Pinpoint energy and time drains;
- Spot gaps in your customer journey.
You’ll walk away with a clear, actionable report that includes an action plan to close 10% of the gaps causing 90% of your frustration—the quick-win style.
Most businesses waste valuable resources trying to attract new leads
Studies show it can be 5x more expensive to attract a new client than retain an existing one.
Research reveals that a 5% increase in customer retention can boost profits by 25% or more.
Focusing on closing the gaps in your customer journey is the not-so-secret strategy to maximize your current marketing efforts.
Don't get stuck into the marketing rat race:
- Jumping on trends because they seem to work for others
- Feeling overwhelmed by the marketing tasks on your plate
- Constantly switching priorities, which slows you down
- Burning out because tasks magically appear on your to-do list
Let's simplify and align your marketing strategy, here's how:
- A high-level audit to reveal gaps and revenue potential
- Prioritising tasks for clarity and focus
- Setting clear goals to keep you on track
- An actionable plan to eliminate overwhelm
- Getting organised, feeling in control of your business growth again
Are you sick of spending time and money on marketing without the results you hope for?
Marketing feels like a never-ending task on your to-do list. You know it’s essential, but it’s draining your energy. You might have passed it on to your receptionist or admin, but it’s not bringing in the desired results.
It's time to take back control of your business growth.
While your competitors waste resources chasing new leads, we’ll focus on uncovering gaps in your current marketing efforts. From when potential clients see your brand for the first time to retaining loyal clients, I’ll help you stop leaking leads and resources. Simply put, attracting new clients costs 5x more than retaining current clients.
In the 360° Business Audit, we uncover gaps in your marketing: getting clarity on 10% of the gaps that cause 90% of your frustration or marketing leaks. You’ll get clarity on where you have untapped potential to capitalise and how to set your business (and yourself) up for success.
During the audit, we focus on 6 core areas to aligned your marketing with your vision, goals and ideal client. We’ll make strategic decisions and translate them an actionable plan you and your team can implement or outsource. It’s setting you up for success with less stress, more ease.
Closing the gaps in your marketing so you can stop leaking leads and resources.
Examples of gaps we can spot and get clarity on how to solve it:
- Your lead magnet isn't downloaded.
- Nobody subscribes to your newsletter.
- You answer the same questions over and over again (and it starts to frustrate you).
- Onboarding new clients takes a lot of time.
- You do your marketing actions to tick the box, not to get results, leaving you overwhelmed because of the lack of clarity
- You leak leads left and right, burning through your marketing budget without the results you hope for.
What we'll look at during the audit
01. Vision alignment
In the AI era and with clients becoming more aware of marketing tactics, your personal brand and vision are more critical than ever.
We’ll audit if your vision is clear so everyone in your team can communicate it effectively.
02. Business Strategy Fundamentals
From your target audience to your pitch and offer suite, we’ll evaluate how aligned your strategy is. We’ll check if the steps to start (and keep) working with you are small enough and logical.
This will help attract and retain aligned clients, making your marketing efforts more effective.
03. Strategic Product Offering
Your marketing only works if your offer suite is optimised. Using over a decade of international marketing experience and an MSc in Business Strategy, I’ll help you spot gaps in your offer suite.
For example, the audit shows your webinar isn’t converting because leads don’t watch until the end. We might transform it into smaller steps, cutting your webinar into short, bite-sized videos delivered through email automation. Or we might discover that your leads aren’t converting because signing up to work with you is a big step. To optimise this, we can create an opt-in offer to make starting to work with you a no-brainer.
04. Customer Journey
A high-level customer journey audit, where we uncover opportunities to attract and retain more leads. We’ll look at the customer experience: where can the experience be made more personal ,and where can we add the ‘wow factor’.
When you create or optimise your marketing strategy from the customer journey (and customer experience) perspective, you provide your clients a welcoming, nurturing environment.
05. Onboarding Experience
Welcoming and onboarding new clients is one of the most important factors in customer retention. This greatly influences the customer lifetime value, which means you can make more revenue from your client rather than always looking for new clients.
We will audit where you can optimise and streamline your onboarding experience.
06. Goal setting and action planning
When we’ve completed the 360° Business Audit, we have an overview of the gaps and opportunities to take action on.
We’ll create a clear plan to take action on 10% of the gaps that cause 90% of your frustration. We’ll create a focused 90-day action plan to be implemented by you and your team, or you can leave it to me.
Kind Words of Praise
When working with me, you won’t get any ‘cowboy marketing tactics’. I’m all about helping you create sustainable business growth with less stress, more ease.
Here’s what my clients say about working with me.
Take the first steps to ditch your marketing burnout and grow your business with less stress, more ease
The 360° Business Audit helps you clarify how to make your marketing more aligned and effective. It sets you up for success, helping you identify quick wins to attract and retain clients. It takes the guesswork out of your marketing, helps you set realistic goals, and creates a clear action plan to achieve them.
Most businesses waste a lot of resources on attracting new leads. Focusing on closing the gaps in your current customer journey can help you convert more leads from your current marketing efforts.
By doing the 360° Business Audit now, you get:
- Clarity: Know exactly where you leak leads, time and energy.
- Structure: Insights to optimise your customer journey.
- Control: Receive a focused 90-days action plan, ditching the guesswork.
- Growth: Clarity on how to grow your revenue potential without adding more to your plate.
If you keep doing what you're doing, you keep:
- Leaking leads and revenue
- Wasting time on marketing tasks that don’t move the needle.
- Overwhelming potential clients because of gaps in your offer suite
- Burning out because you're doing marketing without a clear strategy and focus.
Hi, I'm Ilona
MSc Business Strategist, Certified NLP coach and international marketer
I help vision-driven, family-owned businesses elevate their marketing strategies without adding more to their workload.
Think of me as your external strategic partner who understands how your vision can be brought to life in a non-icky, ethical way. My clients call me a strategic thinker with a creative flair who gets it done. When you work with me, I help you align your marketing to your vision, goals, and clients without adding more to your to-do list—and not without success!
For example, my client ZAPFLER Craft Brewery in Shanghai won the prestigious “Best Craft Beer Brewery” award multiple times thanks to my marketing strategy. A Dutch client was fully booked before their location opened, and an Australian client said, “We now have a solid stream of inquiries coming in!”
A proven track record:
Of course, you want to make sure you’re working with someone who has a proven track record. I get it, so here’s a little brag list:
Award winning marketing
For my client, ZAFPLER Craft Brewery in Shanghai, I won multiple ‘Craft Beer Bar of the Year’ awards.
My client sold out pre-opening
A client in the elderly care industry sold out their newest location pre-opening.
90% of offer suite mapped out
After a 2-hour session, this client mapped out 90% of her offer suite including an aligned launch plan.
From €0 to €8K in two days
In 90-minutes, my client went from stuck to selling, resulting in €8000 revenue in 2 days.
Here's why I help my clients get these results
Running a successful business can feel overwhelming, especially when marketing keeps getting pushed down on your to-do list.
Whether you’re relying on your receptionist or admin person to post something or simply winging it, doing marketing whenever you have some time or inspiration, your marketing efforts are not quite hitting the mark.
You started your business with a vision to change your industry while creating more freedom for yourself. But with the endless demands of running a business, it feels like you’re trapped in the entrepreneurial rat race. With to-dos that magically seem to appear on your plate and working more hours than you would like, the vision that you work for remains a dream.
Your vision is too important to rely on inconsistent marketing.
Let me handle it for you with a results-focused strategy to sustainably scale your business.
Frequently Asked Questions
We'll check your marketing for lead and revenue leaks and uncover untapped revenue potential.
During the audit, we determine 10% of the gaps that cause 90% of your frustration and what to do about it.
We'll make sure you know the strategic next steps to close the gaps and align your marketing with your vision and goals.
The audit takes 90 minutes. In this time, you'll get clarity on where in your marketing you're leaking leads and leave revenue on the table.
After the session, you get a clear action plan which you can implement or outsource.
The investment for the 360° Marketing Audit is $500 excl. GST.
This includes:
- The 90 minute audit.
- The action plan with clear priorities to close 10% of the gaps that cause 90% of your leaks (and frustration).
- Clarity on where to focus your attention and optimise for more effective marketing.
That's not all!
If you decide to work with me as your External Marketing Manager, you can use this investment as a discount on your retainer. Essentially giving you the opportunity to experience working with me before committing to working together long-term.
After the 360° Marketing Audit you know where in your customer journey you're leaking leads and revenue. Where you can optimise to close 10% of the gaps that cause 90% of your frustration. A.k.a. the quick wins to capitalise on and earn back your investment.
This audit eliminates the guesswork on what marketing actions take priority to get you your desired results.
Most importantly, the audit brings the FUN back into your marketing FUNdament. It helps you step out of the marketing rat race and ditch the burn out because you can work from a clear plan and know exactly which strategic next steps to take to reach your goal.
No problem, just book a free call, and we'll have a chat about what would be your best strategic next step. I'll give you my honest opinion and if we're not a match, I can refer you to an expert in my network.