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Why you want to do a 360° Business Audit before you determine your business and marketing strategy for 2025

Whether you’re just starting out or are a seasoned business owner, blind spots always exist in every business. But that’s not why you should regularly conduct a 360° Business Audit. The main reason is that, no matter how successful your business is, you’ll always have hidden growth potential you can capitalise on. Even more importantly, there are always gaps through which you leak precious time, energy, leads and money. That’s why the audit is designed to help you uncover these leaks so you can grow your business with less stress, more ease.

A 360° Business Audit is designed to help you uncover leaks and show profit potential. As your marketing and business strategist, I’ll help you determine which 10% of the gaps in your business are causing 90% of your frustration— and, more importantly, what to do about it.

3 reasons why you want to do a business audit with a strategist

  1. Zooming out. As a strategist, I help you zoom out from the day-to-day business of running your business and focus on your bigger vision. This perspective helps identify where your marketing- and business efforts are misaligned with your overall vision.
  2. A fresh perspective. I bring fresh eyes to your business, helping you see your business from a different angle. You might, for example, believe that a new idea you have won’t work. Yet, if you ask my clients, for every ‘that won’t work for me because… they bring to me, I see a solution. After all, they don’t call me their ‘fountain of ideas’ for nothing 😉
  3. A tailored strategy for your business. Every business is unique, and as a strategist I help you tailor strategies to your business while keeping your vision and goals in mind.

What is a 360° Business Audit?

A 360° Business Audit is an in-depth, high-level analysis of your business strategy. It covers everything from your offer suite, lead generation, and customer experience to customer retention. The audit uncovers where your business is leaking resources and highlights opportunities you can capitalise on to create a more aligned business that you can run with less stress, more ease.

As an External Marketing manager, I bring 10+ years of international marketing experience, an MSc in Business Strategy and a proven track record.

In the audit, we cover a lot of topics, including:

  • Lead generation: Are you attracting the right audience? What’s your cost per lead? Does this align with the lifetime customer value, or can it be optimised to make more revenue with less stress and more ease?
  • Conversion and retention optimisation: How effectively are your leads converting into paying clients? Where are you leaking leads, and where can we create WOW experiences in your customer journey?
  • Offer suite alignment: Is your offer suite aligned with your overall business goals, vision and dream lifestyle?
  • Growth opportunities: What new markets or strategies could you be tapping into? What trends do you predict in your industry, and how can you utilise them in your business?

Example of a 360° Audit in Action

Let’s say your business has hit a plateau. During the 360° Business Audit, we might find that your lead generation efforts are strong, but there’s a gap. Your free and low-cost offers are converting, but the clients aren’t progressing to your higher-cost, profit-generating offers. That is a leak, and together, we’ll determine the best next step. It could, for example, mean we will refine your messaging or adjust your offer suite to make the next steps more of a no-brainer, or it could mean creating a live workshop series in which you co-create your newest offer with your clients. That’s why you want to do the audit with a marketing and business strategist. Together, we’ll decide on which approach fits your business best. You and your team can implement the actions from there, or I can help you.

Why you want your 360° Business Audit done in Q4.

The end of the year, or mid-year if you’re in Australia, is a perfect time to pause and reflect on your business’s performance. You’re soon going to create your 2025 strategy. The audit is a great starting point to map your 2025 strategy for sustainable, profitable business growth, including quick wins to boost operational efficiency and profitability. Plus, it’s the perfect foundation to enter your less stress, more easy era.